“How can a repeatable process speed up turnaround while consistently protecting your brand?”

Build brand experts

Make a positive impact by sharing your expertise

Continuity is required. Maintenance programs need sharable, accurate information to keep performance consistent through internal and external turnover. Imagine what you can accomplish when your team and vendors are fully aligned…

Components include establishing:

  1. A Common Language. Document and share your brand standards, terminology and elements.
  2. Spending Cycles. Have the visibility and consistency at a program level, rather than just project level.
  3. A Meeting Rhythm. Plan brainstorming sessions with the team to keep innovation and execution front of mind.

 

Preparing the team for success

Building a “Standard of Care”

Consistency leads to simplicity and savings. It is easier to accomplish goals when you have organized information of what is acceptable and what is not. A guide that includes a common language, how to repair brand elements and a pricing matrix makes it easier to succeed.

Building and Aligning Effective Vendors

Meet together to work better and more efficiently. Discussing past and foreseeable challenges helps us better solve problems in the future. Bring together your vendors and help them view your company as their favorite client. Your brand is better off for it.

Learning The Trades

In-person and on-site training help guarantee that brand standards are maintained and built out effectively. Through education, guess work is reduced and communication is streamlined. Teams begin projects, prepared to get the work done effectively and within your standards.

 

What opportunities can you create to brainstorm with your vendors?

What are the requirements to qualify as a brand expert?

What training and materials can you provide to build a brand expert?

 

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffet