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Retail atmospherics is a combination of sensory experiences and psychological affects that the customer intakes while immersed in the retailer’s environment.
The term was coined by Philip Kotler in the Journal of Retailing, to describe the “conscious designing of space to create certain effects in buyers”, or in more detail, “the effort to [...]
Retailers are seeing a growing demand for their brands worldwide. With this tremendous opportunity comes a handful of frustrating obstacles – communication barriers, difficulty in visibility, and time zone differences. These present a new set of problems for national facility managers.
It should be normal for a retailer to [...]Continue Reading →
PRSM LIVE is bringing together members in their own neighborhoods. Next month, August 18th, members will be able to network and discuss key industry trends and issues over lunch. Guest speaker Justin Doak will provide the keynote presentation -Navigating Industry Sustainable Benchmarks.
Resicom is both attending and sponsoring the Chicago development program. This hometown event is [...]Continue Reading →
TVs aren’t just for sports bars anymore. Televisions at retailers and restaurants have become more prevalent for marketing display purposes. A client wanted to change their current menu board visuals with 52”inch LCD televisions connected to the company intranet. updated daily from a remote location. The menu selection could then be updated daily from a [...]Continue Reading →
It’s normal that when someone plans a visit, we tidy up to make a favorable impression. When the person visiting is a CEO, additional effort to make everything sparkle happens PDQ! A retail client requested an emergency job to refresh the high [...]Continue Reading →
Boredom at work is just as bad as being overworked. Productivity, quality of work, and mindset all suffer when challenges are too minuscule or are unattainable. It could be normal for work to be challenging with goals that can be accomplished. How can you help others stay engaged by giving them challenging goals that are [...]Continue Reading →
It should be normal for people to end their workday knowing how they performed. It gives them the consistent feedback that reinforces the right activity, while giving the supervisor the ability to have objective performance discussions.
I am in pursuit of having every position in our company be able to have this daily feedback. We [...]Continue Reading →
Humans have always pursued improved solutions to their problems. Think of the transformations we have experienced in transportation between 1900 and 1970. We witnessed the transformation from horse and rail transport, to automobile, then flight, and eventually rocket propelled space exploration. It could be normal to… take everyday challenges and opportunities, and create extraordinary solutions.Continue Reading →
It could be normal for someone to understand how performance is measured. School and sports are great examples of this. The opportunity to review the results and ponder adjustments help us align our efforts with our desired outcomes. Be bold in the pursuit of what normal could be.Continue Reading →
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