Communication Tips (SERIES)
Tip #15. Focus
Messages that have multiple calls to action can be confusing for our audience. We can eliminate this confusion narrowing our focus on one call to action at a time. Be mindful of those things that can remove focus from the main objective of our communication.
Common Distractors:
Large, prominent [...]
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Tip #14. Assume makes an…
Most customers are turned off when we assume to know their needs and how we can fill them. We can be more effective at building a relationship if we avoid making assumptions and instead encourage a dialogue for deeper understanding. Below is an example of how our [...]
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Tip #13. Be Relevant
Sharing irrelevant information can make your audience suspicious and/or lose trust in you. Clearly explaining why you are sharing the information helps remove the potential for confusion or mistrust. The following will help you provide this clarity to your audience.
Filters:
Why am I sharing this information? [...]
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Tip #11. Think Twice, Speak Once
We can avoid confusing our audience by getting to the point as quickly as possible. This less is more approach to communication is most effectively implemented when we have a clear communication objective. A phrase to keep in mind might be “think twice and speak once.”
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Tip #10. They Know the Answer
Asking questions can be an effective way to empower our audience. By giving them an opportunity to answer a question, we not only engage our audience but we also show them that their insights matter. Compare the results of asking questions versus giving answers.
Answer:
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Communication Tips (SERIES)
Tip #9. Let them Think
Providing an abundance of information can prove to be overwhelming to an audience. We can instead empower our audience to ask for any additional information in which they may be interested. Consider how overwhelming your audience can result in lower influence over your audience.
Results from Providing [...]
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Tip #8. Break the Rules - Page Layout
Maintaining a consistent page layout while sacrificing how effectively the message is communicated can prove to delver a lower Return On Investment. Being flexible with how a document is laid out can help communicate your message more effectively. Consider how your page layout can [...]
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Tip #7. Break the Rules – Document Structure
We often miss an opportunity to engage our readers by the way we structure our documents. Freeing ourselves from the traditional document structure rules helps us keep our audience interested in reading more of what we have to say. See the differences below.
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Communication Tips (SERIES)
Tip #6. Break the Rules – Paragraph Structure
Abiding by the standard writing format can prove to disengage an audience. We believe that an alternative approach to communication can be more effective. Compare the standard paragraph structure to a typical Resicom communication piece.
Traditional Paragraph Structure
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