Communication Tips   (SERIES)

Tip #13.  Be Relevant

Sharing irrelevant information can make your audience suspicious and/or lose trust in you.  Clearly explaining why you are sharing the information helps remove the potential for confusion or mistrust.  The following will help you provide this clarity to your audience.


  • Why am I sharing this information?
  • How do I see the audience applying this information?
  • What do I want the audience to do as a result of this information?

Something to keep in mind is that we don’t want our audience to feel that they are being bombarded with information.  Doing this puts pressure on the audience to (1) make time to read the information, (2) think about it, and (3) determine if their time was well used reading that information.